Short Run Custom Labels 101- A Brief Overview

Custom labels are a great way to promote your business or event. You can choose your custom labels from various shapes and sizes. As the name implies, you can “customize” the labels according to preferences. You can choose from various websites and offline businesses offering a variety of short run custom label options. But first, why opt for short run custom labels?

Here are a few reasons why short run custom labels can be important for your business.

  • It increases brand recognition

When you start using your customized labels on your products, you are helping your customers to connect with your brand. They can now easily identify your brand from a distance.

  • It forms your unique identity

When you design your short run custom label for your products, you are carving out a unique identity for your business among several others in the market. You can even include or logo in the label and add other intricacies unique to your business.

  • It is easy and quick

With the sheer number of services providing designing and printing of short term custom labels, it is extremely easy and quick to have them in hand. This makes short run custom labels a simple yet effective way to promote your brand among the masses.

  • It helps customers choose

If you choose to mention small details about your product on the customized label, it gives the customers a comprehensive idea about your product. You can put information like what your product is supposed to do, what it is made of and even the price on the label. Whenever a customer checks your product label, he/she will know what to expect from it for the price.

Once you’ve made up your mind about short run custom labels, there are certain things to keep in mind while placing a bulk order for them.

Points to consider while choosing a short run custom label

  1. The shape

Whether you want a plain rectangle, oval or circle, or wish to customize it, you should take a call on the shape of the label keeping in mind the product dimensions.

  1. The adhesive

A very important aspect of short run custom labels is the adhesive they use. There are several different ways in which a label adhesive is manufactured nowadays. They use various materials like rubber, acrylics etc. to make adhesives. You should choose a label adhesive depending on the type of product on which it is to be stuck, temperature and humidity conditions of the place in which the label will be applied etc. You should consider all such factors pertaining to the product and the manufacturing conditions before selecting the adhesive for your label.

  1. The color

Colors are extremely important when it comes to designing a label. Humans tend to connect to certain colors with certain emotions in their subconscious. So choose the colors on your label wisely so that they resonate with your brand image and deliver the exact message to your customers.



Julia Arostegi lives in California USA. She took Developmental Communication at the University of California and finished her studies in 2012. She is currently the managing director of California Magazine. She is also a blogger, content enthusiast and a photographer.