Essential Types Of Sales Tracking Platforms For Data-Driven Sales

You need the best intelligent lead tracking, marketing and sales intelligence system for data-driven sales results. But finding the right platform is quite confusing with all the options available. That’s when you only want to find the best for your business, then begin seeing substantial boost in sales.

Hence, know the most important types of sales tracking software today. Although the dozens of sales tracking apps offer a lot of great features, you can classify them into these types and see which suits your business. From here, it’s easy to narrow down the choices and pinpoint the exact software which can boost your sales.

What are the Common Types of Sales Tracking Software which Help Business today

Each business has unique sales and marketing strategies. Meaning, each needs unique tool to suit their operations. With your own sales and marketing strategies in mind, you can find the best sales tracking software by knowing its important types:

1.Customer Relationship Management (CRM) Software

First off, this is perhaps the most popular sales tracking platform available today that many managers and marketers rave about. This is capable of tracking all interaction customers make throughout the sales, and you can do it in a single location. It’s also suitable for acting as the main point for your sales tracking and automation, since it can accommodate other sales trackers in one. You can either integrate other types into a CRM platform, or simply use them along.

2.Cross-Domain Trackers

This is the platform you need if your team handles multiple domains or subdomains in one session. It allows you to track customers and audience all over the internet. You can see the contents they often browse, what they often search about and how often they engage with your brand. It can even tell you about paid ad engagements which actually converts into sales.

This is great in giving you a rough background of your audience and customers. You’d know, for example, which factors may push them to engage and purchase your brand. And you can use it on different blogs, search engines and social media networks among other websites efficiently.

3.Business Intelligence Platform

Business Intelligence or BI systems allow the user to gather data from multiple sources into one complex dashboard. This type of sales tracker lets you easily gauge and comprehend performances of touchpoints from different channels.

Business today use different data sources such as application connectors, data-base queries and file uploads among others. A BI platform allows you to conveniently and efficiently execute data collecting, create internal analytics system, as well as come up with comprehensive reports and presentations. So, you don’t have to use different platform for sales tracking.

4.Digital Analytics Trackers

This is a suitable system for business who run large websites with dozens of features and functions. Digital Analytics tracking systems lets you gather anonymous data while somebody interacts with your brand. For example, this system takes data from IP addresses of a company which visits your site, then pair it with data from their own repository. This is how these platforms provide anonymous info of companies checking you out.

When you acquire such data, you’d know the best actions to take afterwards. You can properly allocate your resources to the right lead. Or, you’d know whether to make a call to such company and when.

5.Email Tracking Platforms

Communication is a vital component of any marketing or sales strategy. That is why you must have a reliable email tracker integrated into your operations. These platforms allows you to shape your emailing properly depending on certain factors.

For example, you can optimize the use of bulk email for newsletters or mailing lists. It’s also perfect for cold contact such as in cases of direct outreach. What’s more, it allows email scheduling, so you can sort out emails according to time, demographics and geographic location among other cues.

And it allows you to track incoming and outcoming emails with the use of tags, classifications and analytics. For example, it will show you whether the recipient have opened your email, or if they have clicked your provided links.

With these sales tracking platforms, you’re business is certainly off towards data-driven sales boost! Carefully select one which suits your sales operations for best use experience and results.



Julia Arostegi lives in California USA. She took Developmental Communication at the University of California and finished her studies in 2012. She is currently the managing director of California Magazine. She is also a blogger, content enthusiast and a photographer.