Back to School Ideas for Small Business Owners
Identify Must-Have School Supplies
The back to school season provides a great opportunity to market your business. This can be especially helpful if you provide a singular service like tutoring or piano lessons. One of the most important tasks in implementing this idea is to identify popular school items. This can be done by obtaining a school supplies list from your local learning center. This list will include items that teachers require from students for the upcoming school year.
Take this list and examine items that would fit with your business. These are the school supplies items that will be used to promote your business. You may also be able to find a list of required school items on the local school board website. Some of the most widely used school supplies include rulers, backpacks, pencils, erasers, and notebooks. Choose the least expensive product if this is your first time marketing your business using back to school items.
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Place Business Information on Key Items
It is not necessary to put your business name on every school supplies item available. This will cause you to spend more money and possibly go over your marketing budget. Doing so will harm your business and prevent you from using other advertising methods. Choose one or two items from the list of required school supplies. Once you have identified these items, determine what information is going to be placed on them. Many businesses include the basic information that gives potential customers the ability to contact them. The most basic information to place on school supplies includes your business name, contact number, and logo.
Small items can include a single website where customers can go to find more information. Larger items such as notebooks can include an additional slogan. This can enhance curiosity and get someone to pick up the telephone to contact your business. Many companies offer custom printing on hundreds of back to school items. You can find these services by doing a search on the web. The products are usually sold in bulk and imprinting is included as an extra service. You can purchase between 250 and 500 erasers with an additional customizing fee of $0.89 per piece.
Plan a Back to School Event for your Business
Unless someone is willing to walk around the neighborhood passing out school supplies, you must hold a back to school event. This is not hard to do and can generate more publicity than you imagine. It is easier to publicize a larger celebration where hundreds of people can come to you instead of trying to locate parents and students individually. You will have a much harder time getting someone interested in your business if you’re just handing them a handful of notebooks. A back to school event will gather lots of people in one place for a certain amount of time. You can take advantage of this opportunity by coupling your free school supplies with brochures and other marketing materials.